Your Name (AE) *
Email (AE) *
Your Phone (AE) *
Company Name (The Client) *
Client Email (Best for contacting them) *
Client Phone
Client Preferred Contact Method Call Text Email
Campaign Name *
Campaign Description (What is the client trying to achieve?) *
Company Website (or another place we can gather information from)
Monthly Spend (For each month of campaign)
Total $ spend for this campaign (If multiple months)
CPM Sold (Ex. $9cpm)
Budget Notes
Demographics (Hold Ctrl to Select Multiple) Age Education Ethnicity Gender Pets Children Vehicles Credit Score Income Lease Ending Soon Home Square Footage Home Type Home Value Number Of Bedrooms Property Size Recent Home Buyer Swimming Pool Year Built Elderly Parent Family Position Political View Veteran Interests Recent Purchases Subscriptions(s) Industry Profession Work Level Military Branch Students Disabled Renters
Age Age Presence of Ages 18 - 24 Age Presence of Ages 25 - 34 Age Presence of Ages 35 - 44 Age Presence of Ages 45 - 54 Age Presence of Ages 55 - 64 Age Presence of Ages 65 - 74 Age Presence of Ages 75+
Education High School Graduates Some College College Graduates Graduate School Graduates
Ethnicity Ethnicity African American Ethnicity Asian Ethnicity Caucasian Ethnicity Hispanic Ethnicity Native American Ethnicity Middle Eastern
Gender Male Female Other
Pets Dog Cat Other
Children No Kids 1 kid 2 kids 3 kids 4 kids 5+ kids
Vehicles Vehicles Motorcycle Vehicles RV Owner Vehicles Car Owner Vehicles Truck Owner
Credit Score 300-500 (Very Poor) 500-600 (Poor) 600-680 (Fair) 680-750 (Good) 750+ (Excellent)
Income Less Than $35,000 $35,000 - $44,999 $45,000 - $54,999 $55,000 - $69,999 $70,000 - $84,999 $85,000 - $99,999 $100,000 - $124,999 $125,000 - $149,999 $150,000 - $199,999 $200,000 - $249,999 $250,000 - $499,999 $500,000+
Lease Ending Soon Lease Ending Within 3 months Lease Ending Within 6 months Lease Ending Within 9 months Lease Ending Withing 12 months
Home Square Footage Home Square Footage 1,000 - 1,499 Square Feet Home Square Footage 1,500 - 2,000 Square Feet Home Square Footage 2,001 - 3,000 Square Feet Home Square Footage Greater than 3,000 Square Feet
Home Type Single Family Residence Multifamily 2 - 4 Units Multifamily 5+ Units Manufactured Housing Other
Home Value Home Value Less than $100,000 Home Value $100,000 - $150,000 Home Value $150,001 - $200,000 Home Value $200,001 - $250,000 Home Value $250,001 - $300,000 Home Value $300,001 - $350,000 Home Value $350,001 - $400,000 Home Value $400,001 - $450,000 Home Value $450,001 - $500,000 Home Value $500,001 - $600,000 Home Value $600,001- $700,000 Home Value $700,001 - $800,000 Home Value $800,001 - $1,000,000 Home Value Greater than $1,000,000
Number of Bedrooms 1-2 Bed 3 Bed 4 Bed 5+ Bed
Property Size Property Size Property Less Than 0.25 Acres Property Size Property Size Between 0.26 - 0.5 Acres Property Size Property Size Between 0.51 - 0.75 Acres Property Size Property Size Between 0.76 - 1 Acres Property Size Property Size Between 1.01 - 5 Acres Property Size Property Size Between 5.01 - 10 Acres Property Size Property Size Between 10.01 - 20 Acres Property Size Property Size Between 20.01 - 30 Acres Property Size Property Size Between 30.01 - 40 Acres Property Size Property Size Greater than 40 Acres
Recent Home Buyer Bought 1-3 months ago Bought 3-6 months ago Bought 6-12 months ago
Year Built Year Built Home Built Before 1900 Year Built Home Built From 1900 - 1940 Year Built Home Built From 1941 - 1950 Year Built Home Built From 1951 - 1960 Year Built Home Built From 1961 - 1970 Year Built Home Built From 1971 - 1980 Year Built Home Built From 1981 - 1990 Year Built Home Built From 1991 - 1995 Year Built Home Built From 1996 - 2000 Year Built Home Built From 2001 - 2005 Year Built Home Built From 2006 - 2010 Year Built Home Built After 2010
Family Position Family Position Child Family Position Female head of Household Family Position Grandparent Family Position Husband Family Position Male head of Household Family Position Other Family Position Wife
Political View Political Democratic party Political Republican party Political Independent
Interests Aerobics Art and Crafts Astrology Reading Auto / Motorcycle Racing Auto Work Avid Reader Baseball Basketball Bible Reading Bird Watching Board Games Boating / Sailing Books on Tape Camping / Hiking Career Minded Cars Casino / Gambling Children Children Reading Christian Music Cigar Smoking Classical Music Computer Games Computer Reading Cookbook Reading Cooking Country Book Reading Country Music Crafts Cultural Arts Current Affairs Diet Weight Loss Do It Yourself Easy Listening Music Electronics Entertainment Entertainment Reading Family Fashion Reading Fiction Reading Fishing Fitness Food Football Gardening Golf Gourmet Cooking Great Outdoors Health Remedy Reading Healthy Living High Tech Leader History Reading Hobbyists Hockey Home Decor Home Study Hunting Interior Decorating Jazz Music Knitting Luxury Life Medical Reading Military Reading Movies Music Music Player Mystery Reading NASCAR News and Finance Reading Online Education Photography Quilting Religious Reading Rhythm and Blues Music Rock and Roll Music Romance Reading Running Science Fiction Reading Science Space Science Technology Reading SCUBA Diving Self Improvement Self Improvement Sewing Snow Skiing Sporting Life Sports Sports Betting Sports Reading Sweepstakes Tennis Toys TV Sports Video Games Walking Wine Appreciation Woodworking World News Reading
Recent Purchases Clothes Home Decor Auto Parts other
Subscription(s) Netflix Hulu Disney+ Parmount+ Sling tv Amazon Prime
Industry Agriculture Business / Professional Services Construction Communication Financial Services Government Healthcare Services Manufacturing Mining Miscellaneous Personal Services Non Profit Services Personal Services Retail Social Services Transportation Wholesale Travel Services SOHO (Small Office Home Office) Miscellaneous
Profession Architect Chemist Curator Engineer Aerospace Engineer Chemical Engineer Civil Engineer Electrical Engineer Field Engineer Industrial Engineer Mechanical Engineer Geologist Home Economist Attorney / Lawyer Librarian Doctor / Physician Pastor Pilot Scientist Statistician / Actuary Veterinarian White Collar Worker Accounting / Billing Clerk White Collar Worker Actor / Entertainer White Collar Worker Insurance Adjuster White Collar Worker Administration / Management White Collar Worker Advertising White Collar Worker Assistant White Collar Worker Executive Assistant White Collar Worker Office Assistant White Collar Worker School Assistant White Collar Worker Staff Assistant White Collar Worker Technical Assistant White Collar Worker Analyst White Collar Worker Appraiser White Collar Worker Artist White Collar Worker Auctioneer White Collar Worker Auditor White Collar Worker Banker White Collar Worker Banker / Loan Officer White Collar Worker Banker / Loan Processor White Collar Worker Bookkeeper White Collar Worker Broker White Collar Worker Stock Broker White Collar Worker Buyer White Collar Worker Cashier White Collar Worker Caterer White Collar Worker Claims Examiner / Adjudicator White Collar Worker Clerk White Collar Worker File Clerk White Collar Worker Collector White Collar Worker Communications White Collar Worker Environmentalist White Collar Worker Consultant White Collar Worker Coordinator White Collar Worker Customer Service Representative White Collar Worker Designer White Collar Worker Detective / Investigator White Collar Worker Dispatcher White Collar Worker Draftsman White Collar Worker Estimator White Collar Worker Expeditor White Collar Worker Finance White Collar Worker Flight Attendent White Collar Worker Florist White Collar Worker Graphic Designer White Collar Worker Hostess / Host White Collar Worker Insurance Agent White Collar Worker Insurance Underwriter White Collar Worker Interior Designer White Collar Worker Jeweler White Collar Worker Marketing White Collar Worker Merchandiser White Collar Worker Model White Collar Worker Musician White Collar Worker Recruiter White Collar Worker Photography White Collar Worker Public Relations White Collar Worker Publishing White Collar Worker Purchasing White Collar Worker Quality Control White Collar Worker Realtor White Collar Worker Receptionist White Collar Worker Reporter White Collar Worker Researcher White Collar Worker Sales White Collar Worker Sales Clerk White Collar Worker Security White Collar Worker Surveyor White Collar Worker Technician White Collar Worker Telemarketer White Collar Worker Bank Teller White Collar Worker Tester White Collar Worker Translator White Collar Worker Travel Agent White Collar Worker Union Member White Collar Worker Ward Clerk White Collar Worker Water Treatment White Collar Worker Writer Blue Collar Worker Animal Groomer Blue Collar Worker Apprentice Blue Collar Worker Assembler Blue Collar Worker Pro Athlete Blue Collar Worker Attendant Blue Collar Worker Auto Mechanic Blue Collar Worker Baker Blue Collar Worker Hairdresser Blue Collar Worker Bartender Blue Collar Worker Binder Blue Collar Worker Bodyman Blue Collar Worker Brakeman Blue Collar Worker Brewer Blue Collar Worker Butcher Blue Collar Worker Carpenter Blue Collar Worker Chef Blue Collar Worker Child Care Blue Collar Worker Laundry Services Blue Collar Worker Deli Blue Collar Worker Produce Blue Collar Worker Stock Blue Collar Worker Conductor Blue Collar Worker Construction Blue Collar Worker Cook Blue Collar Worker Cosmetologist Blue Collar Worker Courier / Delivery Blue Collar Worker Crewman Blue Collar Worker Custodian Blue Collar Worker Cutter Blue Collar Worker Dock Worker Blue Collar Worker Driver Blue Collar Worker Bus Driver Blue Collar Worker Truck Driver Blue Collar Worker Electrician Blue Collar Worker Fabricator Blue Collar Worker Factory Worker Blue Collar Worker Farmer Blue Collar Worker Finisher (Construction) Blue Collar Worker Fisherman Blue Collar Worker Fitter Blue Collar Worker Food Service Blue Collar Worker Crewleader Blue Collar Worker Shop Foreman Blue Collar Worker Forestry Blue Collar Worker Foundry Worker Blue Collar Worker Furrier Blue Collar Worker Landscaper Blue Collar Worker Glazier Blue Collar Worker Grinder Blue Collar Worker Grocer Blue Collar Worker Housekeeper Blue Collar Worker Inspector Blue Collar Worker Installer Blue Collar Worker Ironworker Blue Collar Worker Janitor Blue Collar Worker Journeyman Blue Collar Worker Laborer Blue Collar Worker Lineman Blue Collar Worker Lithographer Blue Collar Worker Loader Blue Collar Worker Locksmith Blue Collar Worker Machinist Blue Collar Worker Maintenance Blue Collar Worker Maintenance Supervisor Blue Collar Worker Masonry Blue Collar Worker Material Handler Blue Collar Worker Mechanic Blue Collar Worker Meter Reading Blue Collar Worker Millworker Blue Collar Worker Millwright Blue Collar Worker Miner Blue Collar Worker Molder Blue Collar Worker Driller (Oil) Blue Collar Worker Operator Blue Collar Worker Boilermaker Blue Collar Worker Crane Operator Blue Collar Worker Forklift Operator Blue Collar Worker Machine Operator Blue Collar Worker Packer Blue Collar Worker Painter Blue Collar Worker Parts (Auto Etc) Blue Collar Worker Pipefitter Blue Collar Worker Plumber Blue Collar Worker Polisher Blue Collar Worker Porter Blue Collar Worker Press Operator Blue Collar Worker Presser Blue Collar Worker Printer Blue Collar Worker Production Blue Collar Worker Repairman Blue Collar Worker Roofer Blue Collar Worker Sanitation / Exterminator Blue Collar Worker Seamstress / Tailor Blue Collar Worker Setupman Blue Collar Worker Steel Worker Blue Collar Worker Shipping / Customs Blue Collar Worker Sorter Blue Collar Worker Toolmaker Blue Collar Worker Transportation Blue Collar Worker Typesetter Blue Collar Worker Upholstery Blue Collar Worker Utility Blue Collar Worker Waiter / Waitress Blue Collar Worker Welder Health Services Chiropractor Health Services Dental Assistant Health Services Dental Hygenist Health Services Dentist Health Services Dietician Health Services Health Care Health Services Medical Assistant Health Services Medical Secretary Health Services Medical Technician Health Services Paramedic Health Services Nurses Aide Health Services Optician Health Services Optometrist Health Services Phamacist Health Services Psychologist Health Services Lab Technician Health Services X-ray Technican Health Services Therapist Health Services Physical Therapist Secretary Paralegal Secretary Legal Secretary Secretary Secretary Secretary Typist Homemaker Homemaker RetiredRetired Military Personnel Armed Forces Military Personnel Army Credit Union Trades Military Personnel Navy Credit Union Trades Military Personnel Air Force Military Personnel National Guard Military Personnel Coast Guard Military Personnel Marines Teacher Coach Teacher Counselor Teacher Instructor Teacher Lecturer Teacher Professor Teacher Teacher Teacher Trainer Nurse Nurse Nurse Registered Nurse Nurse Nurse LPN Computer Computer Operator Computer Computer Programmer Computer Computer Systems Analyst Computer Data Entry Civil Service Air Traffic Control Civil Service Civil Service / Govt Civil Service Corrections Officer Civil Service Court Reporter Civil Service Firefighter Civil Service Judge Civil Service Mailcarrier Civil Service Postmaster Civil Service Police / State Trooper Civil Service Social Worker Part
Work Level Exec/Upper Mgmt C-Suite Level Exec/Upper Mgmt Comptroller Exec/Upper Mgmt Politician / Legislator / Diplomat Exec/Upper Mgmt President Exec/Upper Mgmt Treasurer Exec/Upper Mgmt Vice President Middle Management Acct Executive Middle Management Art Director Middle Management Executive Director Middle Management Editor Middle Management Manager Middle Management Assistant Manager Middle Management Branch Manager Middle Management Credit Manager Middle Management District Manager Middle Management Division Manager Middle Management General Manager Middle Management Marketing Manager Middle Management Office Manager Middle Management Plant Manager Middle Management Product Manager Middle Management Project Manager Middle Management Property Manager Middle Management Regional Manager Middle Management Sales Manager Middle Management Store Manager Middle Management Traffic Manager Middle Management Warehouse Manager Middle Management Planner Middle Management Principal / Dean Middle Management Superintendent Middle Management Supervisor
Military Branch Army Navy Air Force Space Force Marines Coast Guard
How many ads are needed?
General Creative Direction: (What is the client trying to communicate to the consumer? Elaborate what the client is expecting, the more information the better!)
What is the call to action?
Client / Branding Information (Additional information about the company or brand, like logos, names, etc.)
Destination URL (Needed for all creative types, this is where the ad will send the click through if applicable)
What is your campaign goal?
Email to send the pixel (for website tracking)
What is The Button/Form Button Labeled? (Exact verbiage of button on website)(Submit, Apply Now, Free Quote, etc.)
Secondary Button Labeling (Submit, Apply Now, Free Quote, etc.)
Specific Page Views URL
What builder is their website on? (WordPress, Squarespace, Wix, ect.)
Client Website Username (Required if DMD is installing the pixel)
Client Website Password (Required if DMD is installing the pixel)
AE Notes (Any additional info you have)