Social Media Marketing - Desert Mountain Digital

You know that your business has got to be on social media in order to be competitive. But what happens after you make your post? Usually nothing. But that’s where we come in. You see, posting to social media is only part of the equation. The truth is that the vast majority of content posted to social media goes unnoticed! But we can change this through social media marketing. We can grow your following AND increase engagement of your top quality content.

Our social media marketing capabilities include running fully managed ad campaigns across all popular platforms. This includes Facebook, Twitter, LinkedIn, Snapchat, TikTok and more.

Goals of Social Media Marketing

Increase traffic to your website
Boost the number of followers you have
Get higher engagement on your posts
Rank your content higher in the social algorithms
Drive traffic to your store
Build leads for your service business

Must know social stats

70% of Americans use Facebook every day
74% of American Adults use YouTube
94.% of OTT vies are from YouTube
Social media has higher click rates than programmatic
83% of marketers use social for B2B advertising
57% of consumers will follow their favorite brands
89% of consumers who follow a business will make a purchase

Right Person at the Right Time

Using Data To Identify And Advertise To Your Ideal Customer

Leveraging Data

We approach social media similar to how we start a Programmatic Advertising campaign. The first step is figuring out the Ideal Customer Profile (the ICP) for your business. Once we know who you want to reach we can deploy our proven process of how we reach them. We believe in using hyper targeted ads to only show your business to those people who are going to be interested in your products. This keeps your budget from being wasted.

Social media users provide thousands of data signals to the social network. We cut through irrelevant data and find the data that actually produces results. Zero guesswork involved.

From age to income, and everything in-between, we sort through all of the data collected on social media users to match the businesses’ ICP.

Geofencing sets the bar for targeting when it comes to location based businesses. Not only do we target consumers based on where they live, but where they work, play, and shop.

Artificial Intelligence, also known as machine learning, is a newer form of advertising which focuses on converting traffic. These ads run with limited targeting parameters, and slowly build a profile on your ideal customer based on who clicks your ads.

We can match a website’s visitors with social media users, allowing the business to guide interested people back into the sales process. No longer do businesses have to worry about losing their customers to the social media fray, but can instead continue targeting them on these networks.

The Social Marketing Plan

Where Should Your Business Jump In?

Which platform will be best for your business? It’s going to depend entirely on who you need to reach; what your marketing goals are; and, of course, your budget. We will consider each of these when pairing your business up with the optimal social network to advertise on.